12th - 18th March

This week I have been working on my brand book.

I have looked at different layouts on behance and Pinterests to get an idea of what I want to do.

I have been looking in-depth at La Senza and what I want the brand to represent, looking at it's values. My aim is to create a brand that inspires young women and uses models which represent the real girl.

Due to research on body image and social media having such a huge impact on how young girls feel, I have decided to change my demographic to 18-25 year olds, as I feel like body-related issues effect these woman more, and La Senza could really push the trend of body confidence in the lingerie world.

I have also looked at my event plan and researched House of Fraser. I have contacted my friend who works there and asked if she could send me some floor plans of the venue, I have also started to look at potential guests for my event.

I have also set out a template for my look book and put together a layout of potential new logo designs for the brand.