My research began by splitting down the sections of my project which are:
- Event Plan
- Lookbook
- Press pack
- Brand book
- Marketing plan
I started out my research looking at the market and diving into the lingerie market to see current trends and the current climate of this section. It seems that the lingerie market is on the rise and more brands are coming up within the fashion world.
Looking at WGSN (See appendix 5), I found the key trends of the A/W lingerie market and have decided to work with some of them for my photo-shoot.
I also found that the main colour for this year according to Patone is Violet, which will be incorporated into my WGSN trends.
I started a mood board and discussed timings with my model and photographer.
I confirmed my photoshoot location and discussed with different hotels in Manchester before finalising everything.
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