Marketing Plan - Green

Colour Code in Research File: MARKETING

Today I am working on my research gathering information about my target consumer and why I think La Senza should be aiming towards them. My target market is young women aged 18-25 as I think this age range is a suitable demographic when it comes to body confidence and body image issues.

As millennial beings, this generation has grown up with social media in their lives and know nothing more than swiping through Instagram and constantly seeing beautiful, unattainable figures all over their feed.

I want to conduct primary and secondary research which prove that girls suffer from anxiety through body related issues and I believe that La Senza can be a change for these girls, paving the way in the industry to promote healthy body types and inspire young women to be confident in their underwear.

SEE APPENDIX 2 FOR INITIAL NOTES